Real World Insights, Inc.
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Rochelle Wainer, Ph.D.
President

Rochelle began her career as a trained child and developmental psychologist earning a Masters and Ph.D. from The University of Connecticut.  Her research always applied family psychology to the real world.  While in graduate school she became interested in consumer psychology and began consulting and moderating for local companies.   Her 1st corporate role at Mattel allowed her to incorporate her love of toys with her expertise in child development and consumer research.  Rochelle worked at PepsiCo on many brands and businesses but especially enjoyed sports and youth oriented projects.  She also spent time on the agency side at TracyLocke working with a variety of interesting clients.  She has been doing strategic insights consulting since 2010 and looks forward to more of it.

Rochelle lives in NY with her husband, 3 boys and 2 beagles.

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James Wainer, MBA
Vice President
Jim has spent most of his career in business development, marketing and sales for the aerospace, defense and power management manufacturing industries. He has  a history of successful marketing programs and sales growth. Jim had specialized in comprehensive Program Management including sales & marketing, product development, and competitive analysis. Jim made the transition to consulting 13 years ago and most recently has transitioned to Real World Insights as the Vice President.  He has an MBA in Marketing and Finance from The University of Connecticut.
 
Jim lives in NY with his wife, their 3 boys and 2 dogs.  He is a sports enthusiast including being an avid cyclist, basketball player and coach.

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